Site Optimization for B2C e-commerce site –

How website speed optimization decreases page load time and increases user traffic

Overview

A few extra seconds could have a considerable impact on your ability to engage visitors and make sales. That means that having a fast site is essential — not just for ranking well with Google, but for keeping your bottom-line healthy. One second of delay in page load time yields 11% fewer page views, a 16% decrease in customer satisfaction & a 7% loss in conversions.

For the visitors that decide to stick around, your slow load times can deter them from returning in the future. In one survey, 79% of customers said they would not return to a site with poor performance. Page load time impacts the user's experience, conversion rate, and Revenue.

CHALLENGES

The old site took 12-15 seconds to load the website page fully.

Page Load Time

The old site took 12-15 seconds to load the website page fully.

Page Load Time

The old site took 12-15 seconds to load the website page fully.

Page Load Time

The old site took 12-15 seconds to load the website page fully.

Page Load Time

The old site took 12-15 seconds to load the website page fully.

Page Load Time

The old site took 12-15 seconds to load the website page fully.

Page Load Time

The old site took 12-15 seconds to load the website page fully.

Page Load Time

Our Process/ Approach

Solution

Deployed multi-server architecture

Deployed multi-server architecture that can sustain 50000 SKUs and support 50-100 concurrent users, resulting in improved server performance, reduced dependency, improved database function, and effective resource monitoring.

Deployed multi-server architecture

Deployed multi-server architecture that can sustain 50000 SKUs and support 50-100 concurrent users, resulting in improved server performance, reduced dependency, improved database function, and effective resource monitoring.

Deployed multi-server architecture

Deployed multi-server architecture that can sustain 50000 SKUs and support 50-100 concurrent users, resulting in improved server performance, reduced dependency, improved database function, and effective resource monitoring.

Deployed multi-server architecture

Deployed multi-server architecture that can sustain 50000 SKUs and support 50-100 concurrent users, resulting in improved server performance, reduced dependency, improved database function, and effective resource monitoring.

Deployed multi-server architecture

Deployed multi-server architecture that can sustain 50000 SKUs and support 50-100 concurrent users, resulting in improved server performance, reduced dependency, improved database function, and effective resource monitoring.

Outcome/ Result

46%

Page Load time reduced

Approx 30%

Page size reduced

1.96 MB

Current Page size

717%

Page clicks increased

60%

Increase in Average Number of User visits

Approx 3x

Increase in average session duration

3.73%

Reduction in Bounce rate

200+

concurrent users Managed on Black Friday sale

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