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Site Optimization for B2C e-commerce site –
How website speed optimization decreases page load time and increases user traffic
Overview
A few extra seconds could have a considerable impact on your ability to engage visitors and make sales. That means that having a fast site is essential — not just for ranking well with Google, but for keeping your bottom-line healthy. One second of delay in page load time yields 11% fewer page views, a 16% decrease in customer satisfaction & a 7% loss in conversions.
For the visitors that decide to stick around, your slow load times can deter them from returning in the future. In one survey, 79% of customers said they would not return to a site with poor performance. Page load time impacts the user's experience, conversion rate, and Revenue.
CHALLENGES
The old site took 12-15 seconds to load the website page fully.
Page Load Time
The old site took 12-15 seconds to load the website page fully.
Page Load Time
The old site took 12-15 seconds to load the website page fully.
Page Load Time
The old site took 12-15 seconds to load the website page fully.
Page Load Time
The old site took 12-15 seconds to load the website page fully.
Page Load Time
The old site took 12-15 seconds to load the website page fully.
Page Load Time
The old site took 12-15 seconds to load the website page fully.
Page Load Time
Our Process/ Approach
Solution
Deployed multi-server architecture
Deployed multi-server architecture that can sustain 50000 SKUs and support 50-100 concurrent users, resulting in improved server performance, reduced dependency, improved database function, and effective resource monitoring.
Deployed multi-server architecture
Deployed multi-server architecture that can sustain 50000 SKUs and support 50-100 concurrent users, resulting in improved server performance, reduced dependency, improved database function, and effective resource monitoring.
Deployed multi-server architecture
Deployed multi-server architecture that can sustain 50000 SKUs and support 50-100 concurrent users, resulting in improved server performance, reduced dependency, improved database function, and effective resource monitoring.
Deployed multi-server architecture
Deployed multi-server architecture that can sustain 50000 SKUs and support 50-100 concurrent users, resulting in improved server performance, reduced dependency, improved database function, and effective resource monitoring.
Deployed multi-server architecture
Deployed multi-server architecture that can sustain 50000 SKUs and support 50-100 concurrent users, resulting in improved server performance, reduced dependency, improved database function, and effective resource monitoring.
Outcome/ Result
46%
Page Load time reduced
Approx 30%
Page size reduced
1.96 MB
Current Page size
717%
Page clicks increased
60%
Increase in Average Number of User visits
Approx 3x
Increase in average session duration
3.73%
Reduction in Bounce rate
200+
concurrent users Managed on Black Friday sale
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