ABOUT

An official Mahindra e-Marketplace which enables the consumers to buy Mahindra Cars, Bikes, Genuine Spare Parts, Genuine Accessories, Mahindra Branded Merchandise,Perform Service Bookings & Book Test-Drives. One stop shop for consumers to buy Mahindra Products & Services Online.

Featuring the entire range of popular Mahindra vehicles including the iconic range of Mahindra SUV’s and electric cars, the portal is extremely well detailed and designed in a way that provides the portal visitors with maximum information and great user interface ensures that the visitors are able to find out exactly the information that they want through an easy to use pathway.

CHALLENGES

1
Absence of a single platform which offers Mahindra Products & Services under one roof.
2
To promote Mahindra Genuine Products.
3
~40% Miss-out on Lead follow-up.
4
Tracking & Analyzing all interactions with Leads & Prospects.
5
Centralize, Simplify, Secure and Scale – Lead Engagement
6
Management of Leads coming from various sources

SOLUTION

Multi-Vendor-Portal
Built A Multi-Vendor Governed Marketplace Portal
Vendor-Panel
Vendor Panel – Customer, Order, & Product Management
Test-Drives
Platform enables - Test Drive, Spare-parts, Accessories, Vehicle & Service bookings
Redis
Implemented Redis for enhanced customer experience
Search
Improved Search Effectiveness by implementing Klevu
Dealer
Individual Dealer-specific microsites to generate more business & give visibility to Mahindra Dealers
Customer-Service
Ticketing system integrated and improved customer service
Lead-Management-System
Built Lead Management System on ReactJS, Laravel & Hosted on AWS
Cross-Selling
Product Recommendation for Cross Selling
Integration Legacy-System
Integration with legacy systems - Mahindra Dealer Management System & With You Hamesha
Test-Drives
Platform enables - Test Drive, Spare-parts, Accessories, Vehicle & Service bookings
Redis
Implemented Redis for enhanced customer experience

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