M2ALL Case Study

A Multi-Dealer Omni-Channel Platform which enables customers to book car servicing and test drives, and buy..

case study

ABOUT

About Mahindra's M2ALL

An official Mahindra e-Marketplace which enables the consumers to buy Mahindra Cars, Bikes, Genuine Spare Parts, Genuine Accessories, Mahindra Branded Merchandise, Perform Service Bookings & Book Test-Drives. One stop shop for consumers to buy Mahindra Products & Services Online.

Featuring the entire range of popular Mahindra vehicles including the iconic range of Mahindra SUV’s and electric cars, the portal is extremely well detailed and designed in a way that provides the portal visitors with maximum information and great user interface ensures that the visitors are able to find out exactly the information that they want through an easy to use pathway.

ecommerce

CHALLENGES

What challenges are faced?

OMS can help you manage your orders and build an intuitive environment that will help you keep track of your orders and provide you with reporting platforms and dashboards, to predict the numbers in the long run.

01
Absence of a single platform which offers Mahindra Products & Services under one roof.
To promote Mahindra Genuine Products.
02
03
~40% Miss-out on Lead follow-up.
Tracking & Analyzing all interactions with Leads & Prospects.
04
05
Centralize, Simplify, Secure and Scale – Lead Engagement
Management of Leads coming from various sources
06
01
Absence of a single platform which offers Mahindra Products & Services under one roof.
02
To promote Mahindra Genuine Products.
03
~40% Miss-out on Lead follow-up.
04
Tracking & Analyzing all interactions with Leads & Prospects.
05
Centralize, Simplify, Secure and Scale – Lead Engagement
06
Management of Leads coming from various sources

SOLUTION

How we resolved it

Built A Multi-Vendor Governed Marketplace Portal
Vendor Panel – Customer, Order, & Product Management
Platform enables - Test Drive, Spare-parts, Accessories, Vehicle & Service bookings
Implemented Redis for enhanced customer experience
Improved Search Effectiveness by implementing Klevu
Individual Dealer-specific microsites to generate more business & give visibility to Mahindra Dealers
Ticketing system integrated and improved customer service
Built Lead Management System on ReactJS, Laravel & Hosted on AWS
Product Recommendation for Cross Selling
Integration with legacy systems - Mahindra Dealer Management System & With You Hamesha
Platform enables - Test Drive, Spare-parts, Accessories, Vehicle & Service bookings
logo-image
"Building Future-proof and powerful eCommerce portals capable of propelling your current and future digital experiences!"
linkedin
fb
instagram
twitter
youtube
google business
social
"Building Future-proof and powerful eCommerce portals capable of propelling your current and future digital experiences!"
linkedin
fb
instagram
twitter
youtube
google business
social
©2022 Ambab Infotech Pvt Ltd. All Rights Reserved. Built with ❤️ in JAMstack.