6THSTREET Case Study

A multi-country, multi-lingual and multi-brand omnichannel ecommerce store

ABOUT

About Apparel Group's 6THSTREET

Apparel Group is a global fashion & lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ international brands across all platforms employing 14,000 multicultural staff covering four continents.

CHALLENGES

What challenges were faced?

Inability to manage footfall on peak days

Lack of engagement resulting in low customer-retention

Lack of localization restraining brand to expand globally

Lack of support in multi-lingual, multi-currency and distinct catalogue view

Missing cross-border trade support

Inefficiency in managing call-out blocks

Inability to manage footfall on peak days

Lack of engagement resulting in low customer-retention

Lack of localization restraining brand to expand globally

Lack of support in multi-lingual, multi-currency and distinct catalogue view

Missing cross-border trade support

Inefficiency in managing call-out blocks

SOLUTION

How we resolved it

Creation of 6thstreet.com

New Multi-Country, Multi-brand, Multi-lingual retail website has been created

Third Party channel integration

Marketplaces such as Souq.com & Sivvi.com has been integrated

Customer Care Centre

CRM module with IVR facility integrated with customer details located in ERP

Omni-Channel Implementation

Connected 1750+ Physical stores to the eCom store which enabled customers to discover, select, reserve, try and then buy the product

Connected Retail Stores

One brand login for display of products at stores (brand specific)

GeoIP based Country Specific UI/UX

Separate landing page basis the country, user log's into the system to give a personalized experience

Product Recommendation

System recommends products to consumers basis the browsing history

Multi-Lingual Implementation

The target audience being from GCC countries - a multi-lingual platform which supports Arabic & English was built

One brand login for display of products at stores (brand specific)

Fast Search

Product discovery in 0.8 Secs achieved across millions of SKU's via. Algolia Search implementation. Made product discovery quick & convenient

Scan & Search

System is capable to recognize products with barcodes history

"Building Future-proof and powerful eCommerce portals capable of propelling your current and future digital experiences! "

"Building Future-proof and powerful eCommerce portals capable of propelling your current and future digital experiences! "

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