Leveraging Magento Commerce New Features In Times Of Limited Resources And Social Distancing

With the outbreak of COVID-19, many have been affected and compelled to think of ways to optimize and revamp their strategies. Though the current situation is challenging but isn't it also an opportunity to innovate?

Due to the pandemic, traditional business owners have realized that agile and streamlined process that can quickly adjust to their strategies and adapt to new market circumstances is of extreme importance. It has made them understand the importance of digital presence.

To prepare businesses for these unprecedented situations, the latest update of Magento has 30 security enhancements and 100 new fixes to core code. The latest release will help merchants to improve their security, capabilities, and performance while letting them provide an unmatched shopping experience to their customers. Let's take a closer look at a few of the new features and how these be leveraged for better and smoother e-commerce operations.

• Two-factor Authentication

Trade secrets getting leaked or a breach in customer personal information, haven’t we all faced and still facing this massive crisis regardless of the scale of business? As hacking has become much more prevalent in the e-commerce space and the current situation of social distancing and digitalized operations tripling the threat, security has become a significant concern.

Magento 2.4

focuses on the login page, one of the most common attack places, and to do so throughout the Magento Commerce ecosystem, Adobe & Magento are providing and supporting Two-Factor Authentication (2FA).

• Powerful Artificial Intelligence (AI) technology to drive efficient growth

The product Recommendation feature powered by Adobe Sensei is now available on Magento Commerce. How is that going to benefit brands? They can soon deliver automated and intelligent product recommendations across their sales channels, helping their customers discover more relevant products throughout the shopping experience. Apart from that, it will also help in creating engagement which will lead to increased conversions and drive higher revenue. This new release will be cost-effective and require lesser time that will allow brands to utilize their resources on other growth prospects.

• Page Builder Templates for more efficient content creation and reuse across multiple sites

The Page Builder Templates can be used by Magento users to save content and layouts that were created earlier, which will reduce the time and resources required to produce engaging content. With templates, the merchants need not put extra time and effort to create all content pages from scratch. Instead, they can quickly spin up new pages or build additional localized sites.

Due to COVID-19, businesses are trying to keep their customers informed about the health of their business. Templates are an easy and quick way for merchants to create a basic structure, relevant to all brands, save it, and apply it with brand-specific changes or corresponding regions.

• The new version of the Amazon Sales Channel extension

In addition to featuring a new User Interface with a fresh look, the Amazon Sales Channel extension also has a dashboard that's easy to read across stores. Connecting the Magento Stores with the Amazon Seller account is now quicker, and reviewing the Amazon Stores and their performance to make strategic decisions are now easier.

Apart from these, there are other Magento Commerce new features as well which a business can leverage:

• Magento Commerce's new "Scenario Deployment Process" is hosted in its cloud infrastructure.
• As of Magento 2.3.5 all core payment integrations, other than PayPal, have been deprecated and merchants can transit to their corresponding Marketplace extensions.

All-in-all, the latest release of Magento 2 is a definitive milestone and showcases the determination of the Magento team. Apart from these, many endorsers and incredible sources for work-from-home establishments will also be provided on Magento 2.4. It has all that your business can leverage in the current pandemic situation, from security to better management.