In this day and age, businesses should have an e-commerce platform. And it is very crucial to maintain and..
In this day and age, businesses should have an e-commerce platform. And it is very crucial to maintain and manage your e-commerce site. We have many e-commerce technologies nowadays. Whether you are new to the online selling industry or may have to spend a number of years. You probably came across the name Magento. Magento is one of the popular eCommerce technology available right now. And it is a great time to start or move your business to Magento, and here are some of the many features that will help to understand to do so.
Ease of Setup/Use:
Setting up Magento is not very complicated. The Magento setup wizard will help to configure a currency, timezone, language, etc. You can also change any configuration at any point in time according to your convenience. Using Magento has a dedicated configuration section for every feature. Magento does provide a user guide. Developers can use the dev doc to understand and customize Magento features.
Blog or Articles:
When it comes to blogging the first thing that may pop up in your mind would be WordPress. There are dozens of extensions that will help to integrate WordPress into your Magento site. Also, you can develop your own plugin for WordPress integration. Magento provides dedicated CMS (Content Management System) to publish articles, promotions, and brand pages. You can customize and manage these static pages according to occasion and events without any difficulties.
Multilingual websites can capture the attention of non-English customers. Magento supports multi-language stores. You can develop your platform according to the language of the countries in which you are focusing to sell your products. There is a translation package that will help to translate your site. Also, you can customize and add your own translation to the site. There is a complete guide to help to do so and it is not complicated.
To appeal to a bigger audience. An eCommerce site must have a multi-store feature. Magento can manage multi-store on the bases of Language, Catalog, Customer, CMS, and OMS. It is easy to create a multi-store for current websites. There is a guide available on Magento documentation for multi-store.
Magento supports SEO Friendly URLs and Content. You can add/modify SEO URL keys to a category, product, brand, and promotion page. It helps you to create an SEO strategy to improve the traffic to your site.
Magento provides a wide range to feature for your catalog. You can create various types of products like simple, configurable, virtual, downloadable, and the list goes on. With new MSI features, Magento can manage stock and inventory from single to multi-stores with ease. Customization can be done for individual categories and products. You can apply catalog discounts. Special and tier prices are available for promotion activities. Magento can import thousands of products at a time. It has one of the best catalog management in the business.
The cart is a very important feature of your site. It is one of the crucial steps to closing your sale. You can customize your site cart targeting your store and customer. Magento can help you to create gift cards and discount coupons to reduce abandoned carts. There are various plugins or you can build your own plugin for abandoned cart notifications. Modification to the added product into the cart is also very easy in Magento.
Magento helps your sales team to promote your site by Email Marketing to the subscribed user. You can automate promotional emails to your customers. It can also help you customize your emails for the loyalty program and other customer group promotions.
Magento has a responsive inbuilt theme. Magento encourages store owners to create or buy their own responsive themes. With the recent release of PWA Studio on Magento 2.3 merchants and developers can create a web application for a reliable, fast, and engaging user experience. This will help you to boost your business.
Magento has inbuilt popular Shipping Methods such as DHL, USP, FedEx, etc. One of the crucial points to choose a logistics partner is the geographic area of delivery. You can also set a simple flat or table rate according to your convenience. Follow the complete guide on shipping methods. You can also integrate the logistic plugin available on Magento MarketPlace. Nowadays most logistic companies provide Magento plugins for their customers. It is easy to install and configure. Developers can build or customize these plugins according to their requirements.
Multiple Payment Options:
Similar to the shipping method Magento has inbuilt popular Payment Methods such as PayPal, amazon pay, etc. COD (Cash on Delivery) is one of the popular payment methods. You can configure COD as per your requirements such as setting a minimum and maximum amount for COD. You can enable/disable and configure any payment methods for multi-store. Most Payment Solution companies provide Magento plugins to their customers. It is easy to install and configure. Also, Magento encourages developers to build and customize payment methods for their owners. Here's a complete guide on payment methods.
As discussed earlier Magento offers a variety of paid and free plugins on their Market Place. Also there many third parties provide plugins for Magento integration. Magento encourages the developer to build plugins as per their requirement. Also, help them to upload these plugins to their marketplace. Magento makes sure that uploaded plugins on market place must go through their Coding Standard and Quality Analysis. Third-Party module provider supports their customer with any issues and queries they come across.
Magento provides Security Patches (Updates) at every interval of time, to keep your eCommerce site updated for any new threats. You can use Magento Scan tools to check any vulnerabilities in your Magento site and you can implement security patches according to the scan report. There are Coding Standards for developers to make sure that there are no security leaks.
Using API Magento offers developers to take maximum advantage of web services. Magento supports both REST (Representational State Transfer) and SOAP (Simple Object Access Protocol). API can be used to authenticate and Transfer data to mobile and web applications. Magento API framework monitors the calls to check if the account is authorized to do the request. Each Magento or 3rd party service could be configured into a web API via XML. Developers can use the Magento API framework to build their APIs as per the requirements. Magento ACL (Access Control Layer) can be used to limit access to an API user. Modules can communicate with each other using an API services contract.
Magento allows the owner to manage customer accounts and customer groups with ease. You can view and modify all the customers. Tools such as wishlist, review, and rating will help you to increase your sales. Customer Third-Party plugins such as loyalty programs, and referring a friend will help you to increase the traffic and popularity of the site.
Order Management:Magento’s Order management
is incredible. Magento allows the owner to manage orders, shipments, invoices, credit memos, billing agreements, store credits, and returns. You can also configure order status in different stages of order flow. You can view, and modify any order. Admin can ship and invoice an item of an order individually. You can also use third-party OMS with Order management APIs.
Magento encourages the owner to automate their site. You can configure cron jobs to automate your catalog, stock, and inventory. Applications such as Abandoned carts, newsletters, etc can use such functionalities to increase the site efficiency with minimum effort. A developer can create a script dedicated to cron in their plugin (There is a dedicated folder called Cron, which can be created into your plugin read the following guide to understand more about Magento cron development ), Later developer can configure cron schedule into the file called crontab.xml (Read the following article for crontab). Magento’s command-line feature also helps developers to create such scripts which can use for the purpose of automation.
Administrator Management:Magento's store
Admin is the password-protected back office where you, as the merchant, can set up products and promotions, manage orders, and perform other administrative tasks. Admin can perform all basic configuration tasks and store management operations. Admin can create as many accounts as are needed to manage the store and to support customer accounts. Specific roles and access can be assigned to each account. Magento provides a complete guide for Administrative activities.
Magento encourages owners and developers to customization their site as per requirement. You can have multiple themes for multi-stores. Both Frontend and Application developers can modify your theme and modules according to requirements.
Magento offers support like no other. Magento has vast communities that can help you and your team to achieve goals. Magento also offers enterprise editions that would help your business to take support at any given point in time.
Magento is a growing community. It is easy to use and modify. Magento may help to leverage your eCommerce business.
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