Top 10 Common UI Design Mistakes That Are Killing Your Conversion Rate
By Ambab Infotech
Simplicity is the key. Well, you might have heard this saying in a number of situations over the years, but recent developments have brought this to life. One of the reasons why UI designers have gained traction is the increasing use of mobile technology to surf blogs and websites.
Businesses have acknowledged the use of digital technologies to grow their business. Websites, apps, and web apps have become key components of a well-performing business. These websites, apps, and web apps have one thing in common: converting users to customers. If your website is not doing this effectively, the UI could be one of the reasons.
Take a look at the top 10 UI design mistakes that lower your conversion rates.
Common UI mistakes that affect conversion rates
The user interface is gaining importance, and any mistake in that area will cost you your customers. This will directly affect your revenue, and with the current scenario, none of the businesses are hoping to get back into that phase. However, if you are developing a website for your client or yourself, make sure you do not make the following mistakes.
1. Responsive design
Smartphones have taken over, and we do a lot of stuff with them. Whether watching videos, listening to music and radio or surfing through our favorite blogs, we use our smartphones to do most of these jobs effortlessly. Interestingly, there is one more segment that uses smartphone apps a lot, and that is retail. Businesses fit into our palms these days, and any mistake there might be a huge no.
If you have a good smartphone, you want to shop for a pair of earphones. The first thing you do is open your favorite shopping app and start looking for a good pair. However, the app starts crashing, misbehaving, or not putting out information conveniently. What do you do in such cases? Yeah, uninstall it, same is the case with your websites. You cannot survive with an unresponsive design.
2. Clear the clutter
Clutter is a big NO when you are designing a good-looking UI. Users want to see websites that look clutter-free and pretty. User interfaces need to be excellent and attractive, colorful to grab the user’s attention. This is a big deal in today’s time when attention time decreases day by day, along with patience. When you try to push many elements on one page, they all fight for the user’s attention. This leads to a frustrating experience for your users. This distracts users from your CTA, and you are at the risk of losing your prospect.
3. Lost navigation
Users visit your website to understand your business at length from one single place. Your website should allow users to navigate from one page to another without taking a lot of their time. That is the reason why your site navigation should be placed at optimized places. Your menu should not be very long, and it should be placed where the users can easily find it. You can place the navigation menu at the top left corner.
4. Unwelcoming CTAs
Call to Action or CTA is an essential aspect of all websites. These CTAs are supposed to encourage the visitors to contact you for doing business with you. Therefore, your CTAs should be enticing, tempting, and clear. The user should feel like hitting the CTA, and hence, it should be placed at multiple places. If you mess up the CTA button, you are in for trouble. For example, CTA should have a color that stands out, grabs user attention, and has a clickable property that helps them stand out.
5. Screen size consideration
Nowadays, where laptops and smartphones are becoming more popular, it has become crucial for developers and UI designers to remember that it is no more about a good website for one screen size. With the increasing use of smartphones for accessing sites, developers need to develop websites for all screen sizes. Make sure you do not repeat this UI design mistake while you make your next website.
6. Text-heavy pages
Another important factor that UI designers need to focus on is the website’s text-aspect or the app. You want to design a UI that brings people and does not distract people from your agenda. One of the reasons that people hate information is again the lack of time. Too much text on the website shuts off all user expectations, and they instantly switch from the website. Your website should convey information in a concise and precise manner.
7. Page loading speed
With reducing attention span, one thing that your potential customer wants is to get information instantly. We do not like to wait on a website that cannot load faster. Every user visiting your website is expecting your page to load faster. Not only that, but page loading speed might also affect your search engine rankings. We are sure you know that.
The best way to take care of loading speed is to put forward a solid strategy to make your website SEO-friendly and taking care of the technical aspect.
8. Keep it simple
We started this article with the saying, simplicity is the key. We still stand by it. Users want to open the website and find everything easily from one single place. The simpler your website gets, the more the conversion rates. Therefore, make sure you have your pages well-written and designed. You can focus on a clean, clutter-free website and make it more intuitive to keep it simple.
9. Build a social presence
Social presence holds a mandatory placeholder on a business website. You cannot go ahead without having a strong social presence. There are many reasons for it. Your product and services require enough exposure, and social media provides you exactly that. Not only that, people who are using your products and services do not shy away from tagging and recommending you to their peers. Also, your users get to see real reviews from real accounts.
10. Inadequate research
Your website should appeal to your target audience, if not everyone. If you are selling a gaming platform, the youth should feel tempted to check out your website and download the app. Similarly, a stock market platform is incomplete without a few graphs and a screenshot of your app. There are many ways to do this right, but you have to make sure you follow them. One of the reasons this might happen is skipping the research required to understand the target audience and build a website.
UI is the king, along with content these days. You cannot rely on one of them to achieve reasonable conversion rates. Your UI should be intuitive, simple, tidy, and relevant to the target audience. Once you make sure that these UI design mistakes are taken care of, your business is ready to take-off in the digital space.