Leverage Magento 2 Development Features To Boost Your eCommerce Growth
By Himanshu Pande
In this day and age, businesses should have an e-commerce platform. And it is very crucial to maintain and manage your e-commerce site. We have many e-commerce technologies nowadays. Whether you are new to the online selling industry or may have to spend a number of years. You probably came across the name Magento. Magento is one of the popular eCommerce technology available right now. And it is a great time to start or move your business to Magento, and here are some of the many features that will help to understand to do so.
Ease of Setup/Use: Setting up Magento is not very complicated. Magento setup wizard will help to configure a currency, timezone, language, etc. You can also change any configuration at any point in time according to your convenience. Using Magento has a dedicated configuration section for every feature. Magento does provide a user guide. Developers can use the dev doc to understand and customize Magento features.
Blog or Articles: When it comes to blogging the first thing that may pop up your mind would be WordPress. There are dozens of extensions that will help to integrate WordPress into your Magento site. Also, you can develop your own plugin for WordPress integration. Magento provides dedicated CMS (Content Management System) to publish articles, promotions and brand pages. You can customize and manage these static pages according to occasion and events without any difficulties.
Multi-Language: Multilingual websites can capture attention to non-English customers. Magento supports multi-language stores. You can develop your platform according to the language of the countries you are focusing to sell your products. There is a translation package that will help to translate your site. Also, you can customize and add your own translation to the site. There is a complete guide to help to do so and it is not complicated.
Store Management: To appeal to a bigger audience. An eCommerce site must have a multi-store feature. Magento can manage multi-store on the bases of Language, Catalog, Customer, CMS, and OMS. It is easy to create multi-store for current websites. There is a guide available on Magento documentation for multi-store.
SEO Friendly: Magento supports SEO Friendly URL and Content. You can add/modify SEO URL keys to a category, product, brand, and promotion page. Magento helps you to create an SEO strategy to improve the traffic to your site.
Catalog: Magento provides a wide range to feature for your catalog. You can create various types of products like simple, configurable, virtual, downloadable and list goes on. With new MSI features Magento can manage stock and inventory form a single to multi-stores with ease. Customization can be done for individual categories and products. You can apply catalog discounts. Special and tier prices are available for promotion activities. Magento can import thousands of products at a time. Magento has one of the best catalog management in the business.
Cart: Cart is a very important feature of your site. It is one of the crucial steps to close your sale. You can customize your site cart targeting your store and customer. Magento can help you to create gift cards and discount coupons to reduce abandoned carts. There are various plugins or you can build your own plugin for abandoned cart notifications. Modification to the added product into the cart is also very easy in Magento.
Email Marketing: Magento helps your sales team to promote your site by Email Marketing to the subscribed user. You can automate promotional emails to your customers. Magento can also help you customize your emails for the loyalty program and other customer group promotions.
Mobile Compatibility: Magento has a responsive inbuilt theme. Magento encourages store owners to create or buy their own responsive themes. With the recent release of PWA Studio on Magento 2.3 merchants and developers can create a web application for reliable, fast and engaging user experience. This will help you to boost your business.
Logistics integration: Magento has inbuilt popular Shipping Methods such as DHL, USP, FedEx, etc. One of the crucial points to choose a logistics partner is the geographic area of delivery. You can also set a simple flat or tables rate according to your convenience. Follow the complete guide on shipping methods. You can also integrate logistic plugin available on Magento MarketPlace. Nowadays most of the logistic companies provide Magento plugin for their customers. It is easy to install and configure. Developers can build or customize these plugin according to their requirements.
Multiple Payment Options: Similar to the shipping method Magento has inbuilt popular Payment Methods such as PayPal, amazon pay, etc. COD (Cash on Delivery) is one of the popular payment methods. You can configure COD as per your requirements such as setting a minimum and maximum amount for COD. You can enable/disable and configure any payment methods for multi-store. Most Payment Solution companies provide Magento plugin to their customers. It is easy to install and configure. Also, Magento encourages developers to build and customize payment methods for their owners. Here’s a complete guide on payment methods.
Third-Party Integration: As discussed earlier Magento offers a variety of paid and free plugin on their Market Place. Also there many third parties provide plugins for Magento integration. Magento encourages the developer to build plugins as per their requirement. Also, help them to upload these plugin to their marketplace. Magento makes sure that uploaded plugin on market place must go through their Coding Standard and Quality Analysis. Third-Party module provider supports their customer for any issues and queries they come across.
Security: Magento provides Security Patches (Update) on every interval of time, to keep your eCommerce site updated for any new threats. You can use Magento Scan tools to check any vulnerabilities in your Magento site and you can implement security patches according to the scan report. There are Coding Standards for developers to make sure that there are no security leaks.
APIs: Using API Magento offers developers to take maximum advantage of web services. Magento supports both REST (Representational State Transfer) and SOAP (Simple Object Access Protocol). API can be used to authenticate and Transfer data to mobile and web applications. Magento API framework monitors the calls to check if the account is authorized to do the request. Each Magento or 3rd party service could be configured into a web API via XML. Developers can use the Magento API framework to build their APIs as per the requirements. Magento ACL (Access Control Layer) can be used to limit access to an API user. Modules can communicate with each other using an API services contract.
Customer Management: Magento allows the owner to manage customer account and customer group with ease. You can view and modify all the customers. Tools such as wishlist, review, and rating will help you to increase your sales. Customer Third-Party plugin such as loyalty program, refer a friend will help you to increase the traffic and popularity of the site.
Order Management: Magento’s Order management is incredible. Magento allows the owner to manage order, shipment, invoice, credit memo, billing agreement, store credit, and returns. You can also configure order status in different stages of order flow. You can view, modify any order. Admin can ship and invoice an item of an order individually. You can also use third party OMS with Order management APIs.
Automation: Magento encourages the owner to automate their site. You can configure cron jobs to automate your catalog, stock, and inventory. Applications such as Abandoned cart, Newsletter, etc can use such functionalities to increase the site efficiency with minimum efforts. A developer can create a script dedicated to cron in their plugin (There is a dedicated folder called Cron, which can be created into your plugin read the following guide to understand more about Magento cron development ), Later developer can configure cron schedule into the file called crontab.xml (Read the following article for crontab). Magento’s command-line feature also helps developers to create such scripts which can use for the purpose of automation.
Administrator Management: Magento’s store Admin is the password-protected back office where you, as the merchant, can set up products and promotions, manage orders, and perform other administrative tasks. Admin can perform all basic configuration tasks and store management operations. Admin can create as many accounts that are needed to manage the store and to support customer accounts. Specific roles and access can be assigned to each account. Magento provides a complete guide for Administrative activities.
Customization: Magento encourages owners and developers to customization their site as per requirement. You can have multiple themes for multi-stores. Both Frontend and Application developers can modification your theme and modules according to requirements.
Support: Magento offers support like no others. Magento has vast communities that can help you and your team to achieve goals. Magento also offers enterprise editions that would help your business to take supports at any given point of time.
Conclusion: Magento is a growing community. It is easy to use and modify. Magento may help to leverage your eCommerce business.