A Guide For Improving User Experience Which Leads to More Conversions
By Ambab Infotech
Your website is the face of your business on the internet. The internet has helped us reach places without having a physical presence. Be it learning from the best educationist in the world or conducting business between two people poles apart. A website is the virtual address of your office and you should put a word about all your products and services your business offers.
In the past few years, digital trends have changed and the audience is constantly asking for something new. If you want your marketing efforts to bear fruits, you need to provide the best user experience to your audience and prospective clients.
Adding a few customizations or revamping your website could be an excellent way to attract a new audience and customers, but that might not be the best decision considering the financial aspects. Therefore, we are bringing out a guide to improve the user experience that should also help you bring more conversions.
5 UI/UX Ideas to Increase Your Conversions
User experience is not only related to the design and user-friendliness. There is no point in having a website that does not help you grow your revenue by targeting the right audience. You have to move ahead of design and think of what will make the users stay on the website and turn website traffic into a business opportunity.
1. Page Speed
We all are always late for something, and if we do not find the relevant information in time, we tend to find options. As per a report from Section.io, a five seconds delay in the page load time can cause you a 20% bounce rate. If that is not something that worries you as a website owner, we don’t know what does? If it does worry you, we have a solution you might want to know about.
Simply go to Google Page Speed Insights, which is a free tool to measure your page load time. All you got to do is input the URL of the website and sit back while Google finds out the information.
2. Call to Action (CTA)
A reader or prospective client might come to your website, but you are sure to lose out on opportunities if your client does not find the obvious next step. Conversions happen when you encourage your customers or clients to work with you. Therefore, you might have seen many e-commerce websites having a huge header with a buy now button at the top of the page.
If you think it is easy to increase conversion by just putting down a CTA on the website, you are wrong. You cannot randomly place your CTAs anywhere on a website. They need to have some context as to why someone should work with you or so on. Our idea is simply to put CTAs where they are the next obvious choice.
Let us say you have a landing page for website development. The best place to put the CTA could be in between two different services you might be offering in website development. If a client wants to use React or Bootstrapping for making a website, your CTA should be on the page where these services are explained.
The placement of your CTA is a highly critical affair, and we say you let the pros take care of it.
Redesigning your website is not the only right thing to do when you are looking to convert the prospects that visit your website. Readability matters too. In simple words, you have to structure your website in a way that every text component of your website seems readable or skimmable.
As per a few reports, the attention span of the human being is decreasing. That means, there are only a few seconds that you get for converting traffic to revenue. If you lose those seconds, you are losing business. In such cases, you need to make your website as skimmable as possible because a text-rich website might cause problems.
The chances of you working with a company is very less, if the content on the website does not make sense to you. Would you spend your precious time on it? We might skip the vendor in most cases since it gives us an impression of not being valued.
4. Bullet List
You might want to display a list of achievements or a series of services on your home page. You might go for the traditional method or make a bulleted list of those services and achievements. However, the list might not look great if it does not match the layout of your website.
We say that you add some creativity to this and see that it all looks as creative and informational as possible. One of the ways to do that is by using custom icons alongside the bullet point. You can find these icons on the internet very easily.
When you use a bullet list creatively, the audience tends to stay on the web page for more time as they find it interesting and intriguing. It also enhances the readability of your website.
As per a report by Statista, mobile devices constitute 50% of the total web traffic. In the first quarter of 2021, the mobile traffic was 54.8%, excluding tablets. Imagine the amount of revenue you might be losing every day if your website is not mobile-friendly.
Therefore, your website should be responsive so that it transforms in the right shape at the right time. There are many themes and ways to make a responsive website, that I think we all must adopt by now. If you lose 50% of the revenue, you are practically working under a loss.
Therefore, a responsive website can work wonders in increasing conversions.
In today’s world where every business is realizing the power of the internet, it is important that you keep in mind that your clients might be coming from across the globe. Your marketing efforts and user experience should go hand-in-hand for getting more and more conversions. The pointers we suggested can be a starting point for all business entities to increase conversions and do business with the best people across the globe.
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