importance of mobile apps for business

Why Mobile Apps Are Important for Your Business


Smartphones have gained immense popularity over the last few years, thanks to their easy usage, accessibility, and pocket-friendly size. As per a report by Statista in 2019, there are around 3.5 billion smartphone users worldwide, which is expected to increase. The availability of smartphones at lower prices is another reason for increasing smartphone adoption rates. If you consider the number of people using phones globally to be 4.8 billion, smartphone users constitute around 73%.

The number stands for itself, and it sure tells you why and how smartphone apps can help you reach the niche audience you were always looking for. But should you believe only the numbers? No? There are many other significant reasons why mobile apps hold immense importance in shaping your businesses to be at the top.

Reasons for having your smartphone app

In case you are still wondering how a smartphone app can help you put your business on the map, we can help you find the land you are searching for. Check out the following reasons that are potentially everything you need to turn your business into a huge success.

1. Push the announcements

With decreasing attention span among people, you need a marketing tool that will encourage your audience to notice you. Pamphlets and physical brochures are no way to do that, and you know it. Mobile apps can be an efficient way to let your audience know about various features, latest offers, discounts, bookings, and everything through a single notification. Push notifications can be your best friend in this fast-paced world. Use your smartphone app as a marketing tool and see the growth in no time.

2. Improve your popularity

As per eMarketer, in 2019, US adults spend an average of 2 hours 55 minutes on their smartphone. This number will be surely higher in 2021, considering the whole pandemic situation. The pandemic scenario has caused more and more people to use smartphones for everything they need. With the constant use of smartphones, your brand logo and images are frequently noticed by the user. This helps create a huge impact and brand presence on people’s minds.

3. Building loyal community

Mobile applications allow entrepreneurs to communicate and engage directly with their customers. This helps you in building customer loyalty. The best way to do this through apps is by offering in-app purchases, sending push notifications, and ads to make a lasting impact on the customers. The right amount of interaction with the customer is required for improving brand loyalty, and mobile apps can be a good way to do so.

4. Improve accessibility

Reaching your target audience at the same time used to be difficult and required different channels. With mobile app development services offered by IT companies, mobile apps have become a better and more efficient way to help customers access your services all from a single channel. Sending out communication, offers, and everything through notifications makes your business accessible from a single place.

5. Enhanced customer service

You cannot maximize profits and become a more prominent brand if your customers don’t support you. In order to do this, you require a solid customer support system. Mobile apps allow you to do this effortlessly. Your app can showcase your products in the most natural representation every time the customer accesses the app. Not only that, customers experience the same, smooth user interface every time they access your app.

6. Understanding customer behaviour

As a business owner, you have to understand what your customer might want in the future so you could retain more and more customers. Mobile apps help you track user interactions with the app, which gives you an insight into customer behaviour. This helps you build a bigger picture and form a vision to keep your consumers happy every time they access your app.

The importance of mobile apps can be understood with the 6 reasons we discussed with you so far. The best part about all this is that you get to stay close to your target audience and acquire a new set of audience without requiring multiple channels to do so.