How to Use Magento Commerce as an Enterprise eCommerce Platform
By Stuti Pillai
Magento started out as merely a platform to promote e-commerce development to a bigger audience, due to the growth in e-commerce websites and businesses coming out frequently. It was free to use and there were a lot of new things that Magento introduced that other traditional methods took a long time for.
Before Magento, you had to code the website completely in programming languages that not only increased the lines of code but also added on to the total costing of your website. To avoid all the hassles, Magento came in with a new set of principles, methods, plugins, and a lot more that not only made the life of an online business seem feasible but also added a lot of flexibility to the whole process.
However, with growing use of e-commerce and retail, Magento realized the potential of its platform and came up with the Magento Open Source platform and Magento Commerce platform. Although Magento Open Source has everything an e-commerce platform requires, Magento Commerce has a lot more to offer that will not only help in developing a great platform but also allows the owner to understand the business deeply.
Sometimes, business owners might get caught in a dilemma whether they must go for a paid version or the free version. Even though using the paid version may slightly increase the cost of your project, the end result is worth the price. Don’t believe us, check it out for yourselves. We have a list of some critical Magento Commerce features that will help you understand how Magento Commerce can help you build the best enterprise ecommerce platform.
Unique Magento Commerce Features
E-commerce business has grown to its full potential and is still finding a way to keep going in the new direction. It is becoming more than buying and selling. Magento commerce makes sure that you touch every aspect of your online business, be it selling the products to a wholesale business or showing off the best features through sales and offers to gain new sign-ups and customers.
Not only that it also allows you to take care of the back-end aspects of your business which includes analytics, business intelligence, making decisions, and formulating policies based on these intelligent features and a lot more.
We have some of the unique features that are unique to Magento Commerce and several Magento Integration Service Providers are leveraging it to provide the best of both worlds to their customers or clients.
When it comes to pushing offers to a specific group of customers, it becomes difficult to manage them individually. Magento Commerce allows you to maintain categories and assign rules to these categories based on which the access policies will be decided.
For example, if you are planning to offer discounts to your loyal customers, you can always make a group of such new users and then apply the discounted prices to only these groups of users. Other examples can be a B2B business, you can display the catalogue to everyone, but only wholesalers can find the prices and discounts if any is offered on these products.
Many people believe in adding gift cards in their envelopes rather than buying a physical gift. It gives the receiver the independence to buy anything that comes in that particular gift card. Merchants can use this dashboard to keep track of the issuance and usage of virtual, physical or combined gift cards via gift card accounts. It is accessible within the Magento Admin dashboard.
Banners allow the merchants to display specific blocks of code, text, contents that will be visible to different groups of customers. This happens when price rule conditions and coupons apply or based on a schedule. For example, you want the customers to know about the Holi sale on your website, banners can help you create a block of content like videos, images, texts for attracting more and more customers. In the case of huge sales, flat discounts, these banners can be put in rotating fashion so that every time a page refreshes a new offer can be seen.
Another important feature of Magento commerce that enterprise ecommerce platforms can use is content staging. It allows the merchants to schedule, create, and preview content changes across categories, products, and promotions. Maybe CMS pages, CMS Blocks, and widgets too. This feature can help in scheduling the on-site marketing pans, especially when the team is out or the banners should go out on a weekend. Magento Commerce comes with a staging dashboard that allows the merchants to check the scheduled campaigns in the timeline view.
Google Tag Manager
Your content requires constant monitoring and analytics for you to understand if the content that went online is actually working or not. Google Tag Manager helps in taking care of such requirements and manages merchant tags required for analytics and marketing, measuring engagement, and so on. The enterprise Magento e-commerce development team will take care of it and help you set up the google tag manager according to your needs for the best experience.
Rule-Based Related Product
The related products section of an e-commerce platform is one of the most sought-after features of any performing e-commerce platform nowadays. This feature allows merchants to display upsells and cross-sells products conditionally. This does not require any product relationships to be assigned manually. The rule-based related products feature can be dynamically attached to customer categories, which in turn, will save time for the merchants.
Rewards & Loyalty
We all have been a part of a reward program some time or the other. Rewards are a part of customer loyalty programs. This feature allows merchants to keep their customer’s motivated to shop on their website using reward points. These reward points can be earned by signing up, inviting other people on this platform, shopping, and for submitting product reviews.
Events and Private Sales
The Events and Private Sales feature of Magento allows the merchant to conduct sales events for their customers. This can be done for both new customers and logged-in customers or existing customers only. Also, the existing customers can send invitations to potential customers so they can avail extra discounts or want their friends to participate in the sales events too. These events are usually time-bound, and the Event ticker can help in putting up a countdown for your customers to know how much time is remaining for the sale to end. Private sales report in understanding the total number of invitations sent, accepted, rejected, and the conversion rates through such invitations.
Admin Action Log
The Admin Action Log helps in recording all the actions performed by the admin along with the timestamps for future references. It also consists of timestamps and IP addresses of the user who accessed the websites. This information might seem to be irrelevant at the start but when you deep dive into the situation where your website components might somewhere look distorted or misconfigured, you can find out the details of the admin who performed the changes recently and get the insights as soon as possible.
Magento admin can see the shopping cart of the customers on their dashboard. This allows the merchants to provide shopping cart assistance on-demand to their customers, whenever required. It allows the admin to edit the shopping cart items in real-time. The admin can make the required changes in the shopping cart of the customer while the customer is on the call and the customers can see the changes once they refresh the page.
Store credit allows merchants to refund customers for cash purchases online in their account or wallet. These credits can be used by the customers to pay for their next purchase, track the status of refunds, and store credits from their own dashboard. It also allows the customers to issue a credit memo for all or part of the purchases made online. A credit memo is different from a refund since it refunds the whole amount of the credit to be used for future purposes.
This is one of the B2B development features of Magento that allows the merchants to create shared catalogues. If your Magento Ecommerce solution is focussing on B2C and B2B markets both, this is one of the features that can help you improve the usability and feature-rich aspect of your website. It helps in creating shared catalogues with custom pricing, products, and permissions for different companies. These are available for only a specific customer group.
Another B2B feature, especially for company and store owners, is the Company Accounts. This feature allows merchants to create their own company accounts. A merchant can create and manage their own company accounts. Once enabled, a visitor can request to open a company or a site administrator can also open a company account. Once it gets approval, the company administrator can further set up the structure, add users and teams, assign roles and permission and everything related to the company account from the company storefront.
When you have to order in bulk for your B2B business, it becomes difficult to order one by one from the online portal. But, if you could do it all this in a jiffy, a lot of time can be saved. Magento Commerce allows you to do exactly that with the Quick order feature. This feature allows customers to add the desired products in the cart by just entering the SKU of the product or by uploading a CSV file directly in the quick order interface.
B2B customers often require their products on credit which they can purchase offline from a set of their other traders. This offline experience can be easily brought to the B2B customers using the company Credits feature of Magento Commerce. It allows the merchant to offer credits to their B2B customers so they can make purchases online using the credit allowed by the merchant.
When it comes to businesses to business trading or commerce, negotiation becomes an integral part of the deal since it is a bulk product deal. And if you want your B2B customers to just have the real-time offline experience online, this feature becomes the most essential one. It allows merchants to permit their customers to initiate a negotiation for the number of products they plan to buy. Customers can initiate the request from the cart itself, to keep things simpler.
Payment on Account
This is an offline payment method that can be permitted by the merchant for their B2B customers. In case you are planning to start a B2B operational online store, make sure you inform your Enterprise eCommerce Website Development team to add this feature on your website. It allows your customers to make purchases up to the credit limit on their profiles.
When B2B businesses come into the picture, there are products that would like to reorder and do not want to spend the same amount of time all the time for adding the same products over and over every time they want to reorder these products. Requisition lists is one of the best features that the merchant can add to making the job of their B2B customers even easier.
Larger catalogue management
When you are an e-commerce startup you might not need this feature, though having it is surely going to help you improve productivity and save some time on manually assigning the products to categories. With the Larger catalogue management feature of Magento Commerce, you not only get to handle the catalogue efficiently, but also helps in assigning the products to the right categories, resizing of images on its own, mass-assign a value to multiple products, import, and export catalogue at scheduled times automatically and so much more.
Bringing performance improvements for your website may seem a little haywire with so many tools already available to make such decisions. Magento takes it to the next level for measuring performance with the Magento Performance Toolkit. It is a one shop stop for measuring all the performance parameters from one single dashboard. Be it your page speed, check the efficiency of Magento installations throughout, and carry out the performance testing for your Magento ecosystem.
There is a whole new world of features that Magento Commerce offers merchants to make their ecommerce journey as much success as they can. Not only did the features add convenience but also make sure that the services make the merchant’s journey easier. The features discussed in the whole article are surely overwhelming but they are important for a merchant to understand Magento Commerce closely.