7 Simple Ecommerce Strategies To Reach More Customers
By AMBAB INFOTECH
Ecommerce is the new home for businesses. Online stores and platforms have made selling very easy for everyone. But over the last few years, eCommerce stores have gained popularity, and more and more businesses are going digital to make it big in the market. However, there are only a few of them that are reaching the top.
Why is it that your eCommerce business is not gaining as much traction as others? Why is it that your eCommerce website sees a slump in the number of visitors, and the revenue stream is slowly fading? Why is it that you are not achieving the success you should despite doing everything right? If these questions also haunt you, we have the answers. Check out the following seven simple eCommerce strategies that can help you reach more customers.
Attract More Customers to Your Ecommerce Website
There are various strategies you could use to bring more customers to your website. Although these strategies might be simple, they are still effective in most cases. Let us help you understand each of them one by one.
1. Improve or introduce search usability
Imagine an eCommerce website where you cannot find your desired product with a click of a button, as a user you are already planning to switch. This is what happens when people reach your website and do not find the product they desire. That is why you need to add the search functionality on your eCommerce website. But, how might that help?
When you allow people to search for their product, it adds two essential benefits. Your customers can find the product quickly, and you can track their search behavior to help them on their next visit. In both cases, you will be benefitted from conversion and revenue.
Other consumers might come for window shopping. This category is only looking for browsing and to keep these consumers on the website. You need a well-placed navigation menu on the website too.
2. Excellent product images and product descriptions
Ecommerce stores have limited connectivity with their consumers, unlike brick-and-mortar shops. Therefore, it only makes sense to use high-quality product images to make the desired products more attractive. The more attractive your products look; the more are the chances of attracting customers.
Product descriptions can help you describe the products in a more engaging manner. Also, mentioning product features in bullet pointers can help you reach the customers and solve the confusion when they reach your website.
3. Take personalization into consideration
Personalizing the shopper’s homepage can help you retain a lot of customers in various ways. When you track consumers’ shopping behavior, you can understand what they were looking for and recommend them when discounts are going on. Not only that but based on their searches, you might also want to suggest them new buying suggestions. When you allow personalized stores on your website, your consumers can find exciting products.
4. Optimize shopping cart functionality
Make sure your shopping cart functionality is working in the smoothest conditions. The smoother your checkout process, the more are the chances of the consumer buying the product. It is very important that you make sure your customers do not abandon the shopping cart, as it is directly connected with your revenue. As an eCommerce website, your goal is to not only bring more conversion but even more revenue.
The best way to do this is by reducing the number of clicks on the checkout page and remove every distraction that might lead them to explore further.
5. Build email lists
When you make people sign up using emails, make sure you use those email ids to your advantage. One of the ways to make that happen is using email marketing as your channel of communication. If your customer is less active on your eCommerce website, reach out to them with recent discount offers, special loyalty options, gift card offers, and cashback offers.
Send them festive wishes with a list of offers on products they recently searched. These are some of the very few things that make a bigger impact on your consumer and entice them in buying their favorite laptop, which they could not buy due to pricing.
6. Leverage social media
We are sure you might have a significant social media presence. Wouldn’t it be great if you could leverage this following to bring more users to your website? Leveraging social media power is one of the underrated methods to generate leads, bring traction, or make more revenue through your online store. You can see businesses like The Souled store or Bewakoof doing such things time and again.
If you are wondering how you can do this, it is simple. Let us help you with a few ideas:
- Offer cashback for customers who post your product and tag you in their posts.
- Use influencer marketing to reach as many customers as possible.
- Run hashtags, product photo contests and find innovative ways to make an impact.
- Use platforms like Pinterest, which can help your channel grow.
7. Advertising and Promos
Use every marketing channel you can to make sure more and more people understand your brand and get acquainted with you. Make advertisements, promos, collaborate with viral channels or influencers to make new content. This will improve your reach, connect with people who think like you, and product plugins can help customers connect with you at a different level.
Adding promo codes to email marketing is another way to bring more customers or retain present customers faster. A surprise promo code can also smile on your customer’s faces making them emotionally connect with your brand.
The eCommerce strategies we discussed so far are the most effective yet easy ones to follow. These strategies can help you make a space in the eCommerce competition and put yourself on the map, provided you follow our list of strategies well.