11 Reasons Why Magento Development is the Right Fit for Your Business

By Stuti Pillai

There are a variety of Ecommerce platforms available in the market. Magento is considered a prominent player among the top three platforms. Magento is a favorite platform due to its rich features, flexibility, and scalability. Many big business brands from various sectors like fashion, electronics, food, home appliances had made Magento as the first choice for Ecommerce development.

Here are the 11 reasons to describe why Magento Development is the right fit for your business:

  1. Catalog Management

If compared with other Ecommerce platforms, Magento comes with diverse and rich features. Catalog Management is one of the best features of Magento. A catalog is one of the key components of any online business shop; whether you want to sell electronics products, beauty and fashion products, clothing, and accessories, the extensive product catalog is a must!

Magento catalog management includes below features:

    • A complete set of Inventory Management with ease of handling
    • Hassle-free edit and delete the product
    • Easy import and export of products for offline batch update
    • Great customization options like watermarking and resizing
    • Can be integrated with Adobe Stock Image galleries for high-quality media
    • Virtual product support
    • Multi-store Inventory for multi-store
  1. Order Management

Magento platform provides a unique order management system with a range of options such as:

    • A user can view, create, edit and complete the order directly through admin panel
    • Device friendly option – a user can start an order on one device and complete it on another
    • Call center assistance for product configuration and changes
    • User can create one or more invoices, credit memos, and shipments
    • Users can print invoices, shipping labels, etc.
    • RSS feed for fresh orders and Notifications to user
  1. Advertising and Marketing Tools

Magento handles your online store effectively with additional features like promotion, conversion, advertising, and marketing. You will get a range of tools like:

    • Products cross-selling
    • Google shopping ads channel integration with Google Merchant Center and Google ads to advertise and sell products
    • Distribution of coupon codes through Email, newsletters
    • Monitoring of polls and coupon usage
    • New product promotions with free shipping offers
    • Restricted promotional pricing facility
    • URL tools, Landing page tools for PPC, Promotional tools
  1. Shipping, Checkout and Payment facility
    • While doing online shopping, most of the users are concerned about shipping, checkout, and payment activities. Magento offers many alternative options for payment and shipping
    • User can ship multiple orders in a single order with one-page checkout option
    • Front end and Back end SSL security support
    • Shopping cart tax, shipping cost, and other costs can be managed
    • Integration with payment gateways and Process payments through PayPal Express checkout, Link Express Checkout and other PayPal payment options, Braintree and Authorize.net support
    • In-built popular shipping methods such as DHCP, UPS, etc
    • Supports shipping charges on distance, price, etc.
    • Order tracking option
  1. Customer Service and Support

Magento offers you an excellent Customer Service and support features like :

    • Order Tracking, Order History and Email updates
    • Elastic search facility
    • A user can apply the promotions and discounts at the cart with improved user experience
    • A user can redeem gift cards or coupons and store the credit balance
    • Contact us form and EU cookie notifications
    • Currency support for local and international with Tax rates
  1. Full Site Management

Magento understands the value of complete site management; a user can control the multiple stores within a single installation.

    • A user can control the sites from admin panel, and Admin gets WYSIWYG editor option
    • A complete customizable structure and templates
    • Integration with third-party apps
    • Multiple currencies and languages
    • Security enabled like captcha enabled websites
    • Tax structure based on product type, location, and other factors
    • Magento supports full page cache to speed up latency
  1. User-Friendliness

Magento provides you a complete, user-friendly structure with many features such as:

    • Easy and understandable dashboard and login page
    • A user can check order history, Order details, Status, Order Tracking
    • Comments and Wish list option
    • Newsletter subscription
    • A user can store unlimited addresses
  1. Online Mobile storefront

Today, a mobile phone is an integral part of everyone’s life. Magento provides you complete store catalog in a mobile-friendly manner.

    • You can build a complete store catalog or personalized products store for mobile users
    • Magento can be compatible with Android, iPhone and other browsers
    • Attractive and clear product display
    • Media support for videos, photos, and audio
    • Zooming, and multi-window option is available
    • Easy drag and drop store management
    • Easy to integrate with PWA
  1. Magento – Open Source Free Platform

Magento is an open-source, free platform to build for building your online store. You can also get the paid enterprise version.

    • Magento offers customized, source code with many advanced functions and default features
    • Fully adaptable features with extensions
    • Improved customer experience with excellent customer support
    • As compared to other competitor platforms, Magento community edition is available free for download
    • It is an independent platform
  1. Analytics and Reporting Tools

Magento offers a range of analyzing, tracking, and reporting tools:

    • It supports Google Analytics
    • Product review report
    • Sales and refund report
    • Sales and GST and tax reports
    • Shopping cart status
    • Order tracking report
  1. SEO friendly

Magento offers you a variety of features to make your site SEO friendly such as:

    • It supports Search Engine Friendly URLs
    • You can generate a Google site map
    • Easy Meta tagging of products
    • Sorting automatic popular searches
    • Faster site loading
    • Minimum use of .css and .js files

To conclude, Magento is the best platform with rich features for Ecommerce development. Magento offers you a secure, highly scalable, Flexible, User-friendly, and affordable online store management platform. If you are looking for the best Magento 2 development Company or Magento Development Agency, contact us or visit us at our page. Ambab is a well known Magento 2 Ecommerce Website Development service provider in Mumbai.