ABOUT

Apparel Group is a global fashion & lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ international brands across all platforms employing 14,000 multicultural staff covering four continents.

CHALLENGES

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Inability to manage footfall on peak days
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Lack of engagement resulting in low customer-retention
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Lack of localization restraining brand to expand globally
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Lack of support in multi-lingual, multi-currency and distinct catalogue view
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Missing cross-border trade support
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Inefficiency in managing call-out blocks

SOLUTION

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Creation of 6thstreet.com

New Multi-Country, Multi-brand, Multi-lingual retail website has been created

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Third Party channel integration

Marketplaces such as Souq.com & Sivvi.com has been integrated

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Customer Care Centre

CRM module with IVR facility integrated with customer details located in ERP

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Omni-Channel Implementation

Connected 1750+ Physical stores to the eCom store which enabled customers to discover, select, reserve, try and then buy the product

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Connected Retail Stores

One brand login for display of products at stores (brand specific)

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GeoIP based Country Specific UI/UX

Separate landing page basis the country, user log's into the system to give a personalized experience

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Product Recommendation

System recommends products to consumers basis the browsing history

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Multi-Lingual Implementation

The target audience being from GCC countries - a multi-lingual platform which supports Arabic & English was built

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Login for brand

One brand login for display of products at stores (brand specific)

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Fast Search

Product discovery in 0.8 Secs achieved across millions of SKU's via. Algolia Search implementation. Made product discovery quick & convenient

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Scan & Search

System is capable to recognize products with barcodes history

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