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ABOUT
Apparel Group is a global fashion & lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ international brands across all platforms employing 14,000 multicultural staff covering four continents.CHALLENGES
Inability to manage footfall on peak days
Lack of engagement resulting in low customer-retention
Lack of localization restraining brand to expand globally
Lack of support in multi-lingual, multi-currency and distinct catalogue view
Missing cross-border trade support
Inefficiency in managing call-out blocksSOLUTION
Creation of 6thstreet.comNew Multi-Country, Multi-brand, Multi-lingual retail website has been created
Third Party channel integrationMarketplaces such as Souq.com & Sivvi.com has been integrated
Customer Care CentreCRM module with IVR facility integrated with customer details located in ERP
Omni-Channel ImplementationConnected 1750+ Physical stores to the eCom store which enabled customers to discover, select, reserve, try and then buy the product
Connected Retail StoresOne brand login for display of products at stores (brand specific)
GeoIP based Country Specific UI/UXSeparate landing page basis the country, user log's into the system to give a personalized experience
Product RecommendationSystem recommends products to consumers basis the browsing history
Multi-Lingual ImplementationThe target audience being from GCC countries - a multi-lingual platform which supports Arabic & English was built
Login for brandOne brand login for display of products at stores (brand specific)
Fast SearchProduct discovery in 0.8 Secs achieved across millions of SKU's via. Algolia Search implementation. Made product discovery quick & convenient
Scan & SearchSystem is capable to recognize products with barcodes history
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